Leaders challenged with ever increasing growth targets in dynamic and disruptive markets need a fact-based approach to designing, planning and implementing growth and the most effective channel strategies.
Data Driven Design brings deep analytical skill, experience and technology to drive your growth through:
- Increasing channel contribution can be achieved through adding more business partners and distributors, or increasing the productivity of existing partners. We use advanced analytics to develop your strategy around:
- partner contribution analysis / partner segmentation
- alignment to growth segments and territory design
- partner business plans and enablement strategies
- Scanning for potential acquisitions and strategic alliances – your strategic decisions are supported by our proprietary company insights and research including the KOGNETICS platform and extensive databases. We quickly identify, profile, shortlist and recommend the best candidates for acquisitions and alliances that align to your strategic objectives and business architecture.
- Optimising Business Partner mix – determine the optimal partner mix to address market shifts, disruptions and key growth segments. We work with you to determine the right mix of partner types and partners skills and capabilities.
- Reaching new markets – quickly understand the potential for new markets or industry segments and the optimal channel structure to achieve your market share objectives. Our research work includes
- Market assessments to extend your knowledge of target markets for an offering, geographic region or industry vertical, including industry trends and drivers of growth, key competitors, major customer heat map
- Channel design – design the optimal business partner mix and capacity.