Growth & Channel Strategy

Leaders challenged with ever increasing growth targets in dynamic and disruptive markets need a fact-based approach to designing, planning and implementing growth and the most effective channel strategies.


Business Partner Recruitment

Recruit productive new business partners quickly and effectively and free your time to focus on business development and execution.


Business Partner Planning & Development

GTMvision is the world’s first cloud-based software application used by top industry vendors to co-develop business partner plans that will directly align to their strategic growth objectives.



“Data Driven Design brings a unique blend of skills applying technology and analytics to expand and grow your business partner channel’

Our capabilities

The IT industry is undergoing fundamental changes; buyer profiles, decision-making and consumption models are all evolving in ways that impact business partner sources of revenue, margin and operating models.

These changes bring both opportunities and risks.

Take advantage of our decades of experience and IT assets to reduce risk and save time as you build your business partner channel in this dynamic environment. We know what it takes to be successful and how to avoid common pitfalls on your path to growth.

We work with IT and communications vendors to

  • Strengthen business partner strategies and growth plans Read more
  • Recruit new business partners Read more, and
  • Work with your key business partners to jointly build growth plays and manage plans Read more




Boston Analytics (BA) is a strategy consulting firm which serves Fortune 1000 clients seeking powerful insights from data to drive their strategic decisions about growth.

Founded in 2004 based in Boston, BA has advised clients on issues and opportunities related to Digital Transformation, Investment Strategy and Market Entry & Growth in both developed and emerging markets. Data Driven Design is BA’s strategic partner in Australia and New Zealand.

BA’s experience in Technology, Consumer Products and Services, Financial Services, and Industrials has helped clients achieve sustainable growth and outperform their competitors.


GTMvision is the first product ever built to provide IT & Communications vendors with the tools, insights and methodology to design and execute a world-class indirect channel strategy that they can track, measure and grow. This tool is being implemented by the world’s leading IT & Communications vendors and for the first time ever, providing them with the power to make important decisions that have a massive impact on their indirect channel sales results.


KOGNETICS is the first AI platform purpose-built to automate knowledge intensive processes involved in financial analysis workflows

Broad financial data, automation of complex normalization processes, powerful analytics that uncover deeper insights and pitch book ready charts created instantly. KOGNETICS brings it all together on a single platform.



Maged Boctor

Maged Boctor

Co-Founder & CEO

Maged has more than 25 years experience in Business Consulting across multiple industries with a focus on IT. Over his career, Maged has managed project teams of up to 150 people, working in Australia, China, Asia Pacific, USA, Germany and the Middle East.

Steve Wilkins

Steve Wilkins

Co-founder and Director

Steve has more than 30 years of experience in marketing, business consulting and distribution channels, working most recently as VP, IBM Software Channel and Enterprise Sales Asia Pacific and previously VP Software Marketing, Global Growth Markets.


Contact Us

Make contact with the form below or call us
+61 412 408 587
+61 419 554 900